Internal Marketing To Bring Patients Back To Your Practice
Our Loyalty Package builds on your existing patient base to grow the practice. It includes these elements:
Recall Campaigns – A proven strategy for reactivating inactive patients; These diagnosis specific campaigns bring significant results. The multi-step campaigns target your patients that have not been back to see you in 18 months and longer.
Newsletters – Stay connected to your patient base with practice branded interesting and informative electronic newsletters. These Ready To Go newsletters will be created from start to finish for you. You can add up to two short articles to personalize the newsletter if you wish-- we take care of the content including podiatry related articles, trivia, and other light fare to make these newsletters enjoyable. Periodic hard copy newsletters are optional to ensure you are reaching your clients that do not have email. A great marketing tool.
Custom E-Blasts – Used for educational purposes, public relations, promoting of services / specials and announcements. These serve as another soft touch to keep you and the practice Top of Mind.
Holiday Cards – Personalized e-cards are sent periodically throughout the year to let your patients know you' re thinking about them. The goal of your internal marketing is stay connected to your patients to continually encourage referral of your practice to others.
Electronic Birthday Card -- Your Blue Orchid system will automatically send a personalized electronic birthday card to your patients on their birthday.
New Patient Campaign – Start your new relationship the right way by sending a welcome / thank you letter within a day of seeing you for the first time. Promote and educate all the services you offer and push traffic to you web and social media sites.
Survey Campaign - learn from your patients what they appreciate about your practice and where improvements can be made. Also, identify very happy patients to send to your online review sites to post positive reviews!